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Catalog Selections

Session

The State of Alaska Political Process - A Short Trip Through the Sausage Factory

1 part
54mins
|
Presented by: Ralph Samuels

Presented by Ralph Samuels, VP for Government Affairs for Holland America Line. Mr. Samuels served from 2002-2008 in the Alaska Legislature, retiring as the House Majority Leader.

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Session

Power of Packaging

1 part
35mins
|
Presented by: Tanya Carlson, Director of Marketing & Travel Trade Relations at ATIA

Learn about the advantages of packaging your business’ services with other regional offerings to attract more independent travelers. You can find worksheets for this lesson in the Resources tab that will help you brainstorm packaging opportunities while following along.

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Session

Working with International Visitors

1 part
35mins
|
Presented by: Moire Duggan, Travel Trade Marketing Manager at ATIA

This sessions will help you understand the cultural differences and specific needs of the established and growing international markets being served by the Alaska tourism industry. Countries included are Japan, Korea, China, India, Brazil, Australia/New Zealand, United Kingdom, and German Speaking Europe.

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Session

Visitor Industry Impacts and Visitor Traffic Trends 2013

1 part
1hr 02mins
|
Presented by: Heather Haugland

Presented by Heather Haugland, Project Manager for McDowell Group. Ms. Haugland was Project Manager of the latest Alaska Visitor Statistics Program which included surveys of 8,000 visitors to Alaska.

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Session

Business Best Practices and Guiding Principles

1 part
1hr 11mins
|
Presented by: Tom Tougas

Presented by Tom Tougas, President and CEO of Four Seasons Marine Service Corp and Alaska Independent Coach Tours LLC. Great insights to a very successful business operations model.

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Session

Travel Trade 101

1 part
46mins
|
Presented by: Deborah Hansen, Marketing and Sales Consultant, Liz Johnson, Sales Manager of Kenai Fjords Tours

Presented by Deborah Hansen, Director of Marketing and Sales at Pike's Waterfront Lodge, and Liz Johnson, former Sales Manager with CIRI Alaska Tourism. Learn how to partner with travel agents, wholesalers, and others that can market your business to travelers across the globe.

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Session

Travel Media Panel - Meet the Experts

1 part
52mins
|
Presented by: Sherry Simpson, Erin Kirkland, Scott McMurren... more

Moderated by Kathy Day

Panel Experts:

  • Sherry Simpson, is the author of several books, most recently Dominion of Bears: Living with Wildlife in Alaska.
  • Erin Kirkland is a freelance journalist, author, and publisher of AKontheGO.com, Alaska's only family travel resource.
  • Scott McMurren is an Alaska travel expert with more than 30 years' experience in the retail travel industry.
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Session

Media Relations Training

1 part
43mins
|
Presented by: Kathy Day

Presented by Kathy Day, APR, Owner of Kathy Day Public Relations (KD/PR) Virtual. For the last 25 years, Ms. Day has been one of the most active media relations consultants in Alaska pitching stories about everything from Alaska tourism to sport fishing issues and the importance of philanthropy.

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